We speak of creativity as if it’s scarce, as if it’s fragile. We treat it like we’re baking a macaron or soufflé.

We speak of creativity as if it’s scarce, as if it’s fragile.
We treat it like we’re baking a macaron or soufflé.


Where the conditions must be precise and perfect in order for us to succeed
and satisfy that craving to create.

We think it needs our best ideas and the best versions of ourselves.
The most inspiration we can muster.

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Krista KankulaComment